Entering into the wearable tech market Fossil needed a way to position itself in a way that took advantage of it's strength in producing fashionable high quality accessories while incorporating technology into a brand more notable for vintage styling.  I worked on the concepting for the app with R/GA, which incorporated step tracking, filtered notifications and a special alert to help people engage their curiosity.  I also developed one of the launch products which is the Q Dreamer bracelet seen here.