Neuro Insight Website Graphics
To showcase the mantra of “Science meets magic” for Neuro-Insight we brought together sci-fi and surrealism using animation to give it a sense of magic. While the direction illustrated the concept it needed to be simplified further to communicate clearly. The animated illustrations were simplified down to precise graphics with subtle attention grabbing animations that quickly fade into the background when you are ready to engage with the pages they introduce. Here are some examples of original hand drawings, first round animations and final deliverables for the project. You can see the website in action at https://www.neuro-insight.com/
Below are the first round of concept animations that were inspired by Rene Magritte style surrealism to imply how Neuro Insight is able to unlock subconscious insights that may not be apparent from typical external inquiries or focus group inquiries prompting a deeper look. This detailed symbolism is what grounded the concept and became simplified into the graphics that are found in the slide show at right.
Neuro Insight Animated Web Graphics
Imagine if you could distinguish the conscious from the subconscious? Neuro Insight is able to determine viewer engagement and retention in real time by monitoring brain waves, providing a data driven approach to marketing.
For the website www.neuro-insight.com the illustration brief centered around the statement, “Where science meets magic.” For the initial inspiration we created a surreal world of light sky and dark space to represent this dichotomy of sub conscious and conscious. You can see the original watercolor paintings which kicked off the sketch phase. Above that are the animated surrealist studies and ultimately the illustrative scenes were simplified to a solitary bold graphic to head each page. The final illustrations are animated as they come to your attention and stop as you move on to the content below.
