Creative Direction and Product Design: KASPAR HEINRICI

Packaging and Poster Design: SARAH STANLEY

Inspired by the importance of 4 color process printing using the iconic hues of cyan, magenta, yellow and key (black) in our everyday lives.  This watch is constructed out of clear nylon with capsules of C, M, Y and K ink suspended at the 12 hour markers.  In the heart of the watch is a three hand automatic skeletion movement.

The watch is packaged with 4 additional straps in the corresponding C, M, Y and K colors to match your mood.  To illustrate what can be achieved with these 4 humble colors an original poster was designed that artfully shows how CMYK printing can be used to great affect.